F*ck Plastic Channel Swim

Bristle co-founder, Dan Jones is swimming the channel to raise awareness of plastic pollution


What’s the plan?

Dan is planning to swim 34km across the English Channel in Summer 2022 to raise awareness of the plastic pollution crisis. An experienced speed-flyer, surfer and climber, Dan is accustomed to taking on challenges others would laugh at – but this will be his biggest yet. He has begun his training, working with a local expert to ensure he is as prepared as possible.


Why is he doing it?

It’s crunch time. Over the past few years, the devastating impact of humanity’s insatiable plastic habit has become a household topic of conversation. Our grans have learned to make beeswax wraps and our boss likes showing off her Keep Cup, but more needs to be done. It’s time for the Real Big Polluters (the likes of Coca Cola, Nestle, Unilever) to be held accountable.


How does it work?

Dan has partnered with environmental start up Empower, who have pledged to remove 2kg of plastic from the ocean for every metre Dan swims. This real-world impact will be traceable via the Empower tracker which will report where in the world the plastic has been removed, and how much! Along the way, Dan will be working with other partners across the UK to raise awareness of plastic pollution and, most importantly, the potential solutions to the problem!


Can I support him?

Absolutely! Dan will be fundraising throughout his training, with the goal of raising £60,000! This money will go directly to removing plastic waste from the ocean. You can follow Dan’s training via our social media channels, blog and newsletter, and donate to his campaign here.



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